Works

A pop-up store for “muku,” a brand known for its bags that combine real mouton with knitwear and leather, was held in the handbag department on the first floor of Hankyu Umeda Main Store, and we planned and created an application to display products using the signage equipment in the store.

In line with the display fixtures using mouton around the signage, the application content also highlighted the brand’s materials and color variations.

Although the pop-up store was only for a short period of time, we also created original cards with QR codes so that customers could purchase products from the online store after visiting the store.