Works

The corporate website of Shino-setsubi Co., Ltd. uses a dark navy blue as its main color to convey trust and security. The site focuses on showcasing the company’s technical expertise and service quality through its choice of words and photographs, creating an overall serene tone. In contrast, the recruitment site features bright pastel colors, portraying a spirit of challenge and potential through its text and images. This reflects the concept of ‘a company where one can express their individuality and continuously embrace new challenges.’ The distinct approaches in color, text, and imagery between the corporate and recruitment sites effectively communicate their respective purposes and messages, demonstrating an appropriate strategy for recruitment marketing.